In 80-x she had been filmed and appeared in various musical TV programs, in particular "Song of the Year", "Morning mail", "Little blue light", "Around the laughter" , and every year on the Russian police day (November 10). Co-hosted childish TV show "Alarm clock". In 1988, in the central hall of the Kremlin "Russia", she held her first solo concert in Moscow under the name "All at first".
In 1990, she released her first major album "That's the way my life goes", and in February 1993, she acted in her first videoclip for the song "That's the way my life goes". In the early 1990s she performed in a duet with Bogdan Titomir. In the mid 1990s she was a co-host of a TV program about fitness "Fitness class of Irina Ponarovskaya", for which she developed her own method of gymnastics and nutrition. In 1997, she held another solo concert named "The woman is always right" in the central hall of the Kremlin "Russia". In the same year she released her secound major album with the same name.
Irina Ponarovskaya is considered as the most elegant lady of Russian music. In 1996, representatives of the house of Fashion "Chanel" awarded her the title of "Miss Chanel of the Soviet Union", and in 1998 an Italian company, whose clothes are worn by the favorite actresses of Ponarovskaya as Marlene Dietrich and Romy Schneider, invited her to become a "person" firm.